Two families per the Brand Guide — Marble for display/heading, Lato for body/label — not three name-tags on one face. Roles are told apart by weight, case, size, and style, which is what the guide actually gives us to work with.
The temptation is to invent a serif or a script for "warmth" or a "signature" moment.
The Brand Guide is explicit: Marble (bold) for headings, Lato (regular) for body — full stop.
Marble ships nine weights plus italics; that range is the actual instrument. The single reserved
italic role below (--font-accent) uses Marble Italic for exactly one job — the tagline
and the Fence Line aside — so it stays a genuine accent, not a third voice competing for attention.
| Token | Family | Weight | Case | Used for |
|---|---|---|---|---|
| --font-display | Marble | ExtraBold 800 | UPPERCASE | Hero headline only |
| --font-heading | Marble | Bold 700 | UPPERCASE | H1–H3, section titles |
| --font-subhead | Marble | SemiBold 600 | Title Case | H4, card titles — a real lighter step, not a duplicate |
| --font-accent | Marble Italic | Regular 400 | Sentence case | Tagline, Fence Line quote — ONE reserved role |
| --font-body | Lato | Regular/Light 400/300 | Sentence case | Paragraphs, long-form |
| --font-label | Lato | Bold 700 | UPPERCASE, tracked | Eyebrows, nav, buttons, form labels |
| --font-display (Lato Black) | Lato | Black 900 | — | Stat-band numerals, paired with Marble label |
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