Type

Two families per the Brand Guide — Marble for display/heading, Lato for body/label — not three name-tags on one face. Roles are told apart by weight, case, size, and style, which is what the guide actually gives us to work with.

Why not a third typeface

The temptation is to invent a serif or a script for "warmth" or a "signature" moment. The Brand Guide is explicit: Marble (bold) for headings, Lato (regular) for body — full stop. Marble ships nine weights plus italics; that range is the actual instrument. The single reserved italic role below (--font-accent) uses Marble Italic for exactly one job — the tagline and the Fence Line aside — so it stays a genuine accent, not a third voice competing for attention.

Role matrix

TokenFamilyWeightCaseUsed for
--font-displayMarbleExtraBold 800UPPERCASEHero headline only
--font-headingMarbleBold 700UPPERCASEH1–H3, section titles
--font-subheadMarbleSemiBold 600Title CaseH4, card titles — a real lighter step, not a duplicate
--font-accentMarble ItalicRegular 400Sentence caseTagline, Fence Line quote — ONE reserved role
--font-bodyLatoRegular/Light 400/300Sentence caseParagraphs, long-form
--font-labelLatoBold 700UPPERCASE, trackedEyebrows, nav, buttons, form labels
--font-display (Lato Black)LatoBlack 900Stat-band numerals, paired with Marble label

Scale

Display--text-6
clamp 2.75–4.25rem
Local Kids. Local Support.
H1--text-5
clamp 2.5–3.5rem
Your Year-Round Youth & Ag Partner
H2--text-4
clamp 2.1–2.75rem
However You Show Up, It Matters
H3--text-3
clamp 1.75–2.25rem
Rooted in Sabine County Since 1982
H4--text-2
clamp 1.375–1.625rem
Enter Your Project
Lead--text-1
1.25rem, Lato Light
Raise a paddle, lend a hand, or start a project. Your help turns hard work into real opportunity for Sabine County youth.
Body--text-0
1.0625rem
Waking up before school. Feeding before dinner. Practicing speeches. Welding after dark. We provide the place. The community provides support. The kids do the work.
Eyebrow--text-(-1)
Lato Bold, tracked caps
Home of the Sabine County Livestock Show
Accent--text-2
Marble Italic
"Baking, photography, art, mechanics, horticulture, or animals."
Caption--text-(-2)
Lato Bold, small
Alissa Ross, Art & Photography Superintendent

Reversed on Pine

40+ Years Strong

Local Support Makes a Difference

40+

Years of the Show

"We are neighbors before we are anything else."